Frequently Asked Questions
My company wants to mail out several thousand promotional brochures, what does Advantedge need from me to make it happen?
Quite simply all that we need are the mailing materials (i.e. the envelopes and brochures) and your mailing database. And of course the payment for the postage. Once we receive the data and materials we handle everything from there and the client's role in the process is finished.
What if we don't have the brochures printed yet, can Advantedge print them for us?
Advantedge has full service commercial printing capabilities in-house that will satisfy all of your print requirements. We provide exceptional quality, excellent turnaround and extremely competitive pricing, across offset, digital and wide format mediums.
How much is the postage for Personalized Mail?
It depends on which option is used to process the mailing. If it is processed as Machineable Personalized Mail the rate for a standard piece would be a fixed rate of 48.5 cents per piece.
* The dimensions of the mailing piece can not exceed 245 mm (9.6 inches) in length and 156 mm (6.1 inches) in width
I recently opened a business and would like to mail 5,000 brochures locally, where do I start?
It sounds like Neighbourhood Mail would be a good fit. We can assist you in determining the most efficient distribution of your flyers based on both geographic criteria ( eg. distance from your business ) and relevant demographic selects such as age, household income, etc. Once the most appropriate Canada Post delivery routes have been determined we would prep the mailing to Canada Post specifications, prepare all of the required documentation and deliver the mailing to Canada Post.
How large does my mailing have to be in order to qualify for discounted postage rates?
Canada Post has a minimum volume requirement of 100 pieces for its Machineable Personalized Mail product. You can however send out fewer than 100 pieces but you will have to pay a "phantom" charge on the shortfall below the minimum. Consequently you would in effect be paying for 100 pieces despite the fact that you may be sending out fewer than that.
And what about the data that I provide for the mailing, will it be treated confidentially?
What if I want to do a mailing but I don't have a customer list?
In such a case you would have to purchase a mailing list from a list provider. Since Advantedge is a broker for one of North America's leading list providers we can certainly assist you in acquiring a list that best meets your demographic requirements.
What format does my data need to be in?
In order to minimize any data related problems associated with the processing of a mailing we would recommend that you provide your data files to us in one of the following data formats: Excel, Access, CSV, or .dbf. Most spreadsheet and database formats are also acceptable.
I have an old database and am not sure if the recipients address information is up to date, what should I do?
Send us your data file and as a first step we would validate and correct the address and postal codes and would identify any invalid non-mailable address records.
And if you're concerned that a lot of the people/businesses on your list may have moved we could perform a National Change of Address (NCOA) update on your database. This would involve matching the contact information in your data file against Canada Post's master database of individuals and businesses that have moved over the past six years, thereby providing you with an updated and accurate mailing list.
We would like to do a mailing to the US, do you provide that service?
Yes we do. We can cleanse your data file to USPS specifications, prep your mailing to USPS specs, and deliver it directly to the USPS for induction into their mailstream.